INOVAGAIA

Teaching materials

Resources and Tools for Startups

Creating and developing a startup involves making decisions, overcoming challenges and acquiring new skills in different areas of business. To support you on this journey, we have put together a range of educational resources to help you turn knowledge into action, from defining your business model and communication strategy to managing teams, driving innovation and entering the market.

“Explore our guides, tools and practical resources, designed to support entrepreneurs at different stages of growth. Find useful information, discover new approaches and identify opportunities to develop your business with greater confidence and better preparation.”

Documents

Teaching materials

  • Glossary of Entrepreneurship

    A practical guide to understanding the key concepts, terms and expressions in the world of entrepreneurship, facilitating communication and decision-making throughout a startup’s journey.

  • Essential Tools to Support Entrepreneurs

    Discover useful tools and resources for organising ideas, planning tasks, managing projects and supporting the different stages of a start-up’s development.

  • An Introduction to Agile for Startups

    Learn about Agile principles and methodologies, and discover how to apply them in a start-up to increase flexibility, adapt to change and develop solutions centred on customers’ needs.

  • Scrum for Startups

    Learn the basics of SCRUM and how to use this methodology to organise teams, set priorities and monitor the development of products or services in an iterative and collaborative way.

  • LEGO® SERIOUS PLAY®

    It utilises a practical and participatory methodology that uses LEGO® bricks to stimulate creativity, facilitate communication and help teams to solve problems, align their visions and develop new ideas.

  • AI Tools for Productivity

    Discover artificial intelligence tools that can simplify tasks, automate processes and speed up content creation, helping your start-up to work more efficiently.

  • Competitive Analysis

    Learn how to identify and analyse your main competitors, understand their positioning and recognise opportunities for differentiation to strengthen your startup’s value proposition.

  • Business Model Canvas

    Discover a visual tool that enables you to structure and analyse the key elements of a business model, from the value proposition and customer segments to revenue streams and the cost structure.

  • How to create a presentation about my company

    Learn how to structure a clear and compelling presentation of your start-up, highlighting the problem it solves, the solution it offers, its market potential and the factors that set it apart.

  • How to define my communication strategy

    Find out how to identify your target audiences, define key messages, select the most appropriate channels and develop a communication strategy that is aligned with your start-up’s objectives and identity.

  • Go To Market

    You know how to plan the market launch of a product or service, identifying priority customers, positioning, distribution channels, the commercial strategy and the steps required to win over the first customers.

  • Measures to Support Recruitment

    Find out about the main recruitment support measures and incentives available to businesses, as well as the eligibility criteria and factors to consider when strengthening your start-up’s team.

  • ANI ID Label Guide

    Find out about the process for recognising companies engaged in Research and Development (R&D) through ANI’s ID Seal, including its objectives, eligibility criteria and the main stages of the application process.

  • Guide to trademark registration

    Find out how to protect your startup’s identity through trade mark registration, from conducting an availability search and selecting classes to submitting the application and understanding the key legal requirements.

  • Startup Act

    Find out about the legal framework for startups in Portugal, the relevant criteria for their recognition, and the main benefits and obligations associated with the applicable regime.

  • Portugal 2030

    Find out more about the Portugal 2030 programme and the funding opportunities that can support your start-up’s growth and innovation, by learning about the main programmes, objectives and eligibility criteria for the available support.