Sucess stories Scale

Partnership Net

27 Jul 2026

Partnership Net is an international company specialising in sponsorship (sports and brand sponsorship), with a mission to unlock the full hidden value of partnerships and sponsorships on a global scale. It has been operating in this market since 2007, drawing on the accumulated experience of its founders – who have over 30 years’ experience in the sector – which led to the creation of its proprietary platform: Partnership Net.

Technology lies at the heart of the proposal. The company combines data science, continuous learning machine learning algorithms and a dedicated client success team to transform information into actionable decisions. The aim is to create a data and analytics ecosystem capable of managing, measuring and optimising the impact of sponsorship, helping brands, agencies and rights holders to maximise the return on their partnerships. Partnership Net’s vision is ambitious: it aims to build the first sponsorship marketplace based on a large language model (LLM), positioning itself at the forefront of the sector’s digitalisation. Its solutions are organised around four main areas: valuation, scouting, connecting and digitalisation, and have already supported hundreds of brands in projects ranging from measuring activations to optimising portfolios.